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Pick a keyword. When a follower sends it in a DM, a comment or a story reply, Brila answers instantly with your link, your guide or your discount code.
Link a Professional Instagram account — Business or Creator — from your Brila settings. The setup page walks through each permission.
Pick the word your followers will send, like GUIDE or CODE. You can set different keywords for DMs, comments and story replies.
Compose the message Brila sends back — text, a link, media or a discount code. From then on it answers every matching message on its own.
One reply can carry more than text — send the thing the follower actually asked for.
You see what worked
Every automation reports how many times it was triggered, how many messages went out, and how many were read — plus a total across all of them.
Instagram only allows automated replies on Business or Creator accounts, with third-party messaging enabled in your Instagram settings.
Brila stays inside Meta's limits automatically: one reply per person per automation every 24 hours, plus an hourly cap per account.
Instagram Automations let you set up automatic replies to DMs, comments, and story replies based on specific keywords. For example, when someone DMs you "GUIDE", Brila can instantly send them a link to your free guide.
Go to Settings → Instagram Automations and click "Connect Instagram". You'll need a Professional Instagram account (Business or Creator) with third-party messaging enabled. The setup page guides you through each step.
Your automations will be deactivated but not deleted. If you reconnect later, all your automations will still be there — just reactivate the ones you want to use.
Yes! Each automation shows how many times it was triggered, how many messages were sent, and how many were read. You also get an overview with totals across all your automations.
Brila respects Meta's API limits automatically. There's a per-sender cooldown (one reply per person per automation every 24 hours) and a per-account hourly limit to stay within Instagram's guidelines.
More answers are in the Help Center or see every Brila feature .