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Last updated: 24 October 2026
Brila is operated by Brila Labs GmbH, which is the data controller responsible for the personal data described in this policy. Full company details are available in our legal notice.
We collect information you provide directly to us when you create an account, set up your profile, or contact us for support. This includes your name, email address, username, profile photo, and any social links or discount codes you add.
We also automatically collect certain information when you visit your Brila page, including your IP address, browser type, and referring URL.
If you connect your Instagram account to Brila, we collect and store the following data from Instagram via Meta's API:
We only access the Instagram data necessary to power your automations. We do not read or store the full contents of your inbox. We do not use your Instagram data for advertising, profiling, or any purpose other than delivering the automation features you configure.
You can disconnect your Instagram account at any time from Settings → Automations. When you disconnect, we immediately revoke the access token and stop processing any Instagram data. You can also request deletion of all stored Instagram data by contacting us.
We use the information we collect to provide, maintain, and improve Brila, including to create and manage your account, display your public profile, and send you important updates about the service.
We do not sell your personal information. We may share your information only in the following cases: with your consent, to comply with legal obligations, to protect our rights, or with service providers who help us operate Brila.
Paid plans are sold and processed by Stripe, which acts as the merchant of record. When you subscribe, Stripe collects and holds your payment details — we never see or store your card number. Stripe also determines the tax due on your purchase from the billing country you give it.
We receive from Stripe what we need to run your account: which plan you are on, the currency and amount it renews at, when the current period ends, and whether it is set to cancel. Stripe's own handling of your data is covered by its privacy policy.
We also keep a record of each payment so you can see your own billing history under Settings → Billing history: the amount, the currency, the date, what the charge covered, whether it succeeded, and anything refunded. We keep the invoice number and Stripe's reference for the payment so we can find it again, and we delete all of it when your account is erased.
The invoice itself is not stored by us. When you download one we fetch it from Stripe at that moment, so you always get the current document rather than a copy of ours.
We take reasonable measures to protect your personal information from unauthorized access, alteration, or destruction. Sensitive credentials such as Instagram access tokens are encrypted at rest using AES-256-GCM encryption. However, no method of transmission over the Internet is completely secure.
Brila uses essential cookies to keep you signed in and remember your preferences (such as language and theme). We do not use third-party tracking cookies or advertising cookies.
Our product analytics tool (PostHog) uses browser localStorage — not cookies — to maintain an anonymous session identifier.
We use PostHog for product analytics. It is hosted in the European Union (Frankfurt, Germany) and is configured to be GDPR-compliant. We do not use advertising or cross-site tracking services.
PostHog collects anonymous usage data to help us understand how people use Brila and improve the product. If you are signed in, we associate your anonymous session with your account to provide a better experience.
We also count how many times each link on a creator's profile is clicked, so creators can see which of their links people use. This count is kept only as a daily total per link, together with the kind of place the visitor came from (for example “Instagram”): we do not store your IP address, a cookie, or any identifier alongside it, and the count cannot be traced back to you or to an individual visit.
In the same way, we count visits to a creator's profile page and group them by where the visit came from. That is worked out from a tag the creator added to the link they shared, from the website that linked to them, or from the app whose built-in browser you are using. It is kept only as a daily total per source, with no IP address, cookie or identifier, so it can say how many people arrived from Instagram and never who they were.
You have the right to access, update, or delete your personal information at any time through your account settings. You can also request a copy of your data or ask us to erase it by contacting us.
If you have questions about this Privacy Policy, please contact us at support@brila.me.